CONTENTS

· ABOUT US
· COHORT
· EVENTS
· PARTNERS
· CONTACT



         

  


CONTACT
supportblack@bytedance.com

TIKTOK SUPPORT BLACK BUSINESSES

ABOUT US


Model: DÈNG Photographed by David Maxwell For TikTok SBB

  Given our foundational mission to bring joy and inspire creativity, TikTok is committed to supporting Black-owned businesses and creators. Through a series of initiatives and partnerships, TikTok is driving the awareness, patronage, representation, and sustainability of Black-owned businesses through their entrepreneurial journey. Support Black Businesses seeks to address generations of economic hardships that directly affect Black people and Black entrepreneurs, while also recognizing the significant impact of Black-owned businesses, amplifying their visibility, and providing resources to drive continued success.Our goal as marketers and partners is to ensure that the story told reflects the continued fight that small Black-owned businesses continuously face for representation and equity. Our team has given careful thought and consideration to how we choose to curate this partnership. Everything down to the number of participants, the typeface of specific logos, and the colorways for merchandise and material have been carefully crafted to reflect and recall the history behind “40 acres and a Mule.”


The Support Black Businesses initiative lives by four guiding principles



SUPPORT
We will support economic growth of Black-owned SUPPORT

EDUCATE
Our goal is to educate current and future Black-owned business owners on TikTok’s capabilities. We also plan to showcase the unique opportunity to grow customer base and build community.

AMPLIFY
SBB will elevate Black entrepreneurs and their businesses, on and off platform, internally and externally.

REPRESENT
It is our responsibility to consistently embed representation into our platform. By amplifying Black owned businesses, we aim to make Black owned businesses and users feel represented and appreciated on TikTok.